Genie, for every shift, every shopper
Genie is Tote's AI, built natively into the work. It helps your associates and engages your customers.
HQ Genie AI
Genie lets you have a conversation with your data. Ask, and the answer is there. Schedule it, and answers come to you.
Associate Genie AI
Genie automates support and guides associates in real time. Less training, lower costs, more sales, even with high turnover.
Consumer Genie AI
Genie engages customers across the whole visit, building loyalty and growing baskets with personalized help.
The intelligence behind Genie
One Genie shows up for associates, for customers, and across every surface in the store. Here's what's under it.
Multi-model flexibility
Genie runs on a range of LLMs and custom SLMs. Bring a state-of-the-art model, bring your own, or run the one tuned for fuel and convenience.
Intelligent model orchestration
Genie routes each query on cost, quality, and speed. The right model for the job, every time, even at high volume.
Brand personalization
Genie speaks in your voice, from forecourt messaging to in-store help. Your brand, not a generic assistant.
Data governance and safety
Built-in guardrails, data separation, masking, content filtering, and bias detection, designed for retail.
Put Genie to work on both sides of the counter.
See what Genie does for your associates and your customers. Reach out for a demo built around your operations.


