A quantum leap in fuel and convenience retail

We're rewriting the rules of point-of-sale technology—AI-native, hardware-agnostic, and designed specifically for fuel and convenience operations.

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Our Story

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Tote was founded by retail tech leaders frustrated by outdated systems in convenience retail.

We saw an industry stuck with legacy infrastructure that couldn't keep pace with modern business needs—especially the unique challenges of connecting forecourt and in-store operations.

Our founder, Shyam Rao, has deep experience building enterprise solutions for large retailers, creating platforms that serve over 200 million consumers. We're bringing that same level of innovation specifically to fuel and convenience retail.

Our Mission

To revolutionize fuel and convenience retail through AI native point-of-sale that unifies loyalty, marketing, operations, and associate support—driving higher revenue per visit and enabling our "one customer, one cart" experiences from forecourt to checkout.

We're not just patching legacy problems—we're unlocking the full potential of retail technology through modern innovation for fuel and convenience operations.

Leadership Team

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Shyam Rao

Founder and CEO

Co-founder and former CEO of Punchh, an AI-powered customer engagement platform serving nearly 350 global enterprise brands before being acquired in 2021 for over $500M.

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Justin Laing

CTO

Co-founder and former CTO of MerchantOS, a cloud-based POS platform serving thousands of stores before its acquisition by Lightspeed in 2013, forming the backbone of Lightspeed's cloud POS offering.

Proven Execution Talent

Our global team brings proven execution talent in areas such as fuel/c-store operations, loyalty & CRM, AI & payments, and enterprise retail technology. The team has extensive expertise in:

Fuel & Convenience Retail

Deep operational knowledge of forecourt integration, high-turnover workforce management, and c-store specific challenges

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Enterprise Retail Technology

Experience building and scaling solutions deployed at major retailers like YUM! Brands, Casey's, RaceTrac, and Papa John's

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AI & Machine Learning

Leading edge knowledge in retail-specific AI applications, multi-modal systems, and intelligent automation

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Loyalty & Customer Engagement

Expertise from companies like Punchh and Uber in creating platforms that drive customer retention and revenue growth

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Payments & Financial Systems

Deep experience with payment processing, PCI compliance, and financial technology from leaders at Visa and other fintech companies

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Our DNA

At our core, we are a product and engineering company. We practice engineering excellence even when moving fast, focusing on great talent and empowering them to do their best work.

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Never be a blocker to our customers' innovation - unlike vendors who are inflexible and charge for small changes

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Great software comes through empathy and understanding of our customers and their business needs

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Focus on great talent and empower them to do their best work every day

Our Investors & Advisors

Tote has raised significant capital from leading Silicon Valley venture capital firms and prominent technology and convenience store executives.

Ready to Transform Your Operations?

We're working with forward-thinking fuel and c-store retailers who want to grow revenue, optimize labor, and build more modern, differentiated brands.

Contact Us